British Flowers Week

This week is British Flowers Week. There are multiple reasons why buying British flowers for your wedding, birthday, anniversary or funeral is so much better for your carbon footprint, wildlife, local economy and wellbeing.

People are largely unaware of the air miles travelled by most mass-produced flowers that you can buy over the counter in myriad supermarkets, garages and florists in the UK. Some of them have travelled from as far afield as Africa and South America. To be able to withstand the journey, many varieties have been bred to be sturdy and colourful but entirely lacking in the real charm that comes from a British bouquet; that of scent and seasonality. Flowers From The Farm, champions of local British flower growers, estimate that 90% of flowers in the UK are shipped from overseas. It doesn’t have to be that way, though. If people change the way they shop, then the market will slowly realise that the demand is there, and more people will be able to succeed in British flower growing.

So why should you buy British flowers instead of a £5 bouquet of sturdy but scentless roses from your local supermarket?

1: Travel miles

It might be a cheaper option, but at what true cost? Your roses have likely been picked thousands of miles away and travelled for days to arrive, encased in plastic wrap, in your supermarket. They’ve never seen a pollinator, and have spent their recent days in dormancy within refrigerated containers. They may have come from Africa, South America, or the Netherlands (where most overseas flowers are produced). Conversely, flowers grown in Kenya and sent via air travel have less environmental impact than those grown in the Netherlands and travelled by road, due to the climate requiring less greenhouse heating. Neither of these are a good option, whereas choosing locally grown, seasonal British flowers means that you are negating all travel miles and heating costs, meaning that their carbon footprint is virtually non-existent.

2: The positive impact on wildlife

British pollinators need flowers to survive. British grown, seasonal flowers fill the fields with the perfect opportunity for bees and butterflies to thrive; the growers look after the soil and therefore provide homes for invertebrates and food for birds as well. By supporting British growers you are also supporting your local ecosystem.

3: The natural, seasonal beauty

There’s nothing quite like the seasonal beauty of flowers coming into bloom just at the time they are supposed to. Eagerly awaiting the short-lived peony season is a true delight of late Spring; shortly followed by the first scented roses, lavender, sunflowers, sweetpeas…a British grown cottage garden bouquet will take you back to childhood summers among meadows, the smell of meadowsweet and the glow of under-the-chin buttercups. You can even grow your own flowers for picking – the wildlife will thank you for it and it’s incredibly rewarding to bring a bunch of your own freshly picked blooms in from the garden.

4: The positive impact on local economy

There’s an increasing swell of British growers and also florists who only use British flowers. At this year’s RHS Malvern Spring Festival, Flowers From The Farm were headline supporter of the Bloom Theatre, promoting British growers in the company of their ambassadors and local florists. With over 50 growers in the 30 mile radius of the Malvern showground, Worcestershire, Gloucestershire and Herefordshire are abundant in local, seasonal floral gorgeousness.

To find out more about British flower farmers, British florists and why local and seasonal is better, visit